Vladimir Pavković is lecturer at Academy of Applied Studies in Belgrade-The College of Tourism. He received his PhD from University of Belgrade. Vladimir is the author and co-author of numerous scientific papers in the field of public relations, marketing and strategic communications, with special emphasis on their application in tourism. He is a member of SEMA (Serbian Marketing Association), FIJET (World Federation of Travel Journalists and Writers), International Jury and Chief of Press Service of International Festival of Tourism and Environmental Film Festival-SILAFEST (member of UNWTO and CIFFT), Organizing Committee of Belgrade International Tourism Conference, and author of articles in daily newspapers, magazines and online media. He participated in the organization and realization of a large number of events in the field of tourism and culture.